Commonwealth of Businessmen
Logo Design • Brand Identity • Brand Strategy • SMM
Brief
Commonwealth of Businessmen is a community of active, progressive and successful entrepreneurs in Ukraine. The community needed a visual identity for their offline events and merchandise.
Challenge
We were entrusted with a task of designing a visual identity reflecting the community’s spirit and inducing modern expression.
Solution
The logo includes simple geometric shapes – a couple of rectangles. Together they reflect a community and create a sign. When combined, the shapes can be used to create a variety of patterns. The effect is playful and memorable.